Client reviews
At IDEA we're always listening. Below is real feedback from real clients on real projects. The kind of after-action review we believe in. We’re proud of our track record, but humble enough to show when we must improve, click through the data, it’s not all perfect.
Bristol-Myers Squibb (2024)
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Strategic Positioning
2024
98%
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“We appreciated the workshops, particularly the validation of our current positioning and the range of new ideas the IDEA team provided.”
Step in
100%
The IDEA team demonstrated good category knowledge and awareness of the BMS challenges so minimal onboarding was required
5
The IDEA team rapidly uncovered opportunities and challenges (during the start phase)
5
Outcome
100%
IDEA met expectations in delivering against the original project objectives in helping the BMS team develop a strategic positioning
5
The process followed allowed the BMS team to access new thinking, perspectives and interact and evaluate new ideas
5
IDEA's experience and expertise helped the BMS team to land on a better outcome for the process overall
5
Interim and final deliverables were of the highest quality and were usable for presentation to BMS leadership
5
Service
100%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted BMS to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with BMS procurement and finance
5
Step out
100%
The IDEA team ensured that BMS was left with the best possible legacy given their remit
5
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues at BMS
5
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
5
Overall 98%
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Sanofi
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Strategic Positioning
2024
95%
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“This Positioning work could not have been done by another agency.”
Step in
4.5%
The IDEA team demonstrated good category knowledge and awareness of the COMPANY challenges so minimal onboarding was required
4.5
The IDEA team rapidly uncovered opportunities and challenges (during the start phase)
4.5
Outcome
4.5%
IDEA met expectations in delivering against the original project objectives in helping the COMPANY team PROJECT DELIVERABLE
4.5
The process followed allowed the COMPANY team to access new thinking, perspectives and interact and evaluate new ideas
4.5
The project delivered by IDEA Pharma represented good value for money
4.5
Interim and final deliverables were of the highest quality and were usable for internal presentation to COMPANY stakeholders
4.3
Service
4.8%
Good, clear project plans were updated and communicated regularly and proactively
4.5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
4.5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted COMPANY to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4.5
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
4.5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
4.5
IDEA let you know in advance what they were going to do
4.5
Finance
4.5%
IDEA's finance team dealt efficiently and effectively with COMPANY procurement and finance
4.5
Step out
4.6%
The IDEA team ensured that COMPANY was left with the best possible legacy given their remit
4.5
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues at COMPANY
5
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
4
Overall 95%
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Alexion
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Strategic Positioning
2023
95%
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“The moderator you used in the MR excellent. It was extremely helpful to hear what mattered directly from the docs.”
Step in
100%
The IDEA team demonstrated good category knowledge and awareness of the Alexion challenges so minimal onboarding was required
5
The IDEA team rapidly uncovered opportunities and challenges (during the start phase)
5
Outcome
96%
The process followed allowed the Alexion team to access new thinking, perspectives and interact and evaluate new ideas
5
The project delivered by IDEA Pharma represented good value for money
4
IDEA's experience and expertise helped the Alexion team to land on a better outcome for the process overall
5
Interim and final deliverables were of the highest quality and were usable for presentation to Alexion leadership
5
Problem rich environment - did you think that was a good way to capture the unknowns?
5
Service
95%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
3
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted Alexion to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with Alexion procurement and finance
5
Step out
100%
The IDEA team ensured that Alexion was left with the best possible legacy given their remit
5
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues at Alexion
5
Overall 95%
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Marengo
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Strategic Positioning
2023
100%
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“Loved the team - each individual brought something unique and valuable. So much creativity with word choices. Kudos to you guys.”
Step in
100%
The IDEA team demonstrated good category knowledge and awareness of the Marengo challenges so minimal onboarding was required
5
The IDEA team rapidly uncovered opportunities and challenges (during the start phase)
5
Outcome
98%
IDEA met expectations in delivering against the original project objectives in helping the Marengo team develop a strategic positioning
5
The process followed allowed the Marengo team to access new thinking, perspectives and interact and evaluate new ideas
5
The project delivered by IDEA Pharma represented good value for money
5
IDEA's experience and expertise helped the Marengo team to land on a better outcome for the process overall
5
Interim and final deliverables were of the highest quality and were usable for presentation to Marengo leadership
4
Service
100%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted Marengo to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with Marengo procurement and finance
5
Step out
100%
The IDEA team ensured that Marengo was left with the best possible legacy given their remit
5
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues at Marengo
5
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
5
Overall 100%
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Novo Nordisk
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Strategic Positioning
2023
91%
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“No other agency could have delivered what you have done with your perspectives and methodology ”
Step in
100%
The IDEA team demonstrated good category knowledge and awareness of the NOVO NORDISK challenges so minimal onboarding was required
5
The IDEA team rapidly uncovered opportunities and challenges (during the start phase)
5
Outcome
80%
IDEA met expectations in delivering against the original project objectives in helping the NOVO NORDISK team final Positioning
4
The process followed allowed the NOVO NORDISK team to access new thinking, perspectives and interact and evaluate new ideas
4
The project delivered by IDEA Pharma represented good value for money
5
IDEA's experience and expertise helped the NOVO NORDISK team to land on a better outcome for the process overall
4
Interim and final deliverables were of the highest quality and were usable for internal presentation to NOVO NORDISK stakeholders
3
Service
90%
Good, clear project plans were updated and communicated regularly and proactively
4
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
4
The IDEA team assisted NOVO NORDISK to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
4
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
4
IDEA kept you sufficiently informed on progress
4
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
80%
IDEA's finance team dealt efficiently and effectively with NOVO NORDISK procurement and finance
4
Step out
95%
The IDEA team ensured that NOVO NORDISK was left with the best possible legacy given their remit
5
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues at NOVO NORDISK
5
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
4
Overall 91%
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Merck & Co (2023)
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FIVE X
2023
87%
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“The end deliverable looked like what we needed to discuss and was granular, really appreciated the sense of agility and modifications aligned with the progress and challenges we were facing. ”
Step in
70%
The IDEA team demonstrated good category knowledge and awareness of the Merck challenges so minimal onboarding was required
3
The IDEA team rapidly uncovered opportunities and challenges (during the start phase)
4
Outcome
68%
IDEA met expectations in delivering against the original project objectives in helping the Merck team path-to-market strategies
4
The process followed allowed the Merck team to access new thinking, perspectives and interact and evaluate new ideas
3
The project delivered by IDEA Pharma represented good value for money
3
IDEA's experience and expertise helped the Merck team to land on a better outcome for the process overall
4
Interim and final deliverables were of the highest quality and were usable for internal presentation to Merck stakeholders
3
Service
66%
Good, clear project plans were updated and communicated regularly and proactively
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted Merckto ensure there was efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
4
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
2
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
3
IDEA related well to your people
4
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
4
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with Merckprocurement and finance
5
Step out
90%
The IDEA team ensured that Merck was left with the best possible legacy given their remit
5
If there is an appropriate project in the future, I intend to collaborate with IDEA again
4
I will recommend IDEA's capabilities to my colleagues at Merck
4
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
5
Overall 87%
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Boehringer Ingelheim (Neuro 2023)
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Strategic Positioning
2023
97%
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“IDEA show great capability, capacity to shape the right conversations, creativity and analysis, having a strong clinical and commercial viewpoint - IDEA left us in a good place because they care deeply.”
Step in
90%
The IDEA team demonstrated good category knowledge and awareness of the challenges across so minimal onboarding was required
5
The IDEA team rapidly identified opportunities and challenges (during the start/interview/immersion phase)
4
Outcome
92%
IDEA met expectations in helping you and your team ultimately explore a more robust set of target opportunities for nr2b NAM in depression and beyond
4
The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas
5
The project delivered by IDEA Pharma represented good value for money
4
IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall
5
The process enabled you to gain good multidicisplinanary input, buy in and alignment into alternative ways to think about different paths to market
5
Interim and final deliverables were of the highest quality and were usable for internal presentation
5
IDEA laid the foundations for a robust and compelling package to present to internal leadership
4
Service
98%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
4
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to you and your team
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with your procurement and finance team
5
Step out
100%
The IDEA team ensured that you were left with the best possible legacy given their remit
5
If the stars were to ever realign, I would collaborate with IDEA again
5
Overall 97%
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Boehringer Ingelheim (CNS 2023)
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Path to Market Strategy
2023
98%
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“While IDEA did a great job with the deliverables, it was IDEA's ability to improve their understanding and equip them with the right questions that was most appreciated.”
Step in
100%
The IDEA team demonstrated good category knowledge and awareness of the challenges across so minimal onboarding was required
5
The IDEA team rapidly identified opportunities and challenges (during the start/interview/immersion phase)
5
Outcome
92%
IDEA met expectations in helping you and your team ultimately develop a more robust set of early target opportunities (SSTR4 of most focus)
5
The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas
5
The project delivered by IDEA Pharma represented good value for money
4
IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall
5
The process enabled you to gain good multidicisplinanary input, buy in and alignment into alternative ways to think about different paths to market
4
Interim and final deliverables were of the highest quality and were usable for internal presentation
4
IDEA laid the foundations for a robust and compelling package to present to internal leadership
5
Service
99%
Good, clear project plans were updated and communicated regularly and proactively
4
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to you and your team
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with your procurement and finance team
5
Step out
100%
The IDEA team ensured that you were left with the best possible legacy given their remit
5
If the stars were to ever realign, I would collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
Overall 98%
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Kyowa Kirin
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Path to Market Strategy
2023
91%
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“IDEA was the only option for this. It's reputation and past project with us along with IDEA's early asset experience meant it was a relative no brainer.”
Step in
80%
The IDEA team demonstrated good category knowledge and awareness of the challenges across so minimal onboarding was required
4
The IDEA team rapidly identified opportunities and challenges (during the start/interview/immersion phase)
4
Outcome
90%
IDEA met expectations in helping you and your team ultimately develop a more robust set of target opportunities for moga-ADC
3.5
The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas
5
IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall
5
The process enabled you to gain good multidicisplinanary input, buy in and alignment into alternative ways to think about different paths to market
5
Interim and final deliverables were of the highest quality and were usable for internal presentation
4
IDEA laid the foundations for a robust and compelling package to present to internal leadership
4
Service
90%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
4
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4
IDEA made you feel important to them
3.5
IDEA dealt with any problems in the relationship openly and quickly
3
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to you and your team
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with your procurement and finance team
5
Step out
94%
The IDEA team ensured that you were left with the best possible legacy given their remit
4
If the stars were to ever realign, I would collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
Overall 91%
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Sobi
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Strategic Positioning
2023
82%
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“IDEA is very inspiring, it really knows how to capture the imagination. Love the way IDEA thinks”
Step in
70%
The IDEA team demonstrated good category knowledge and awareness of the challenges across so minimal onboarding was required
3
The IDEA team rapidly identified novel positioning opportunities (during the start/interview/immersion phase)
4
Outcome
66%
IDEA met expectations in helping you and your team ultimately develop a robust positioning for Zynlonta
3
The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas
4
The project delivered by IDEA Pharma represented good value for money
3
IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall
3
The process enabled you to gain good multidicisplinanary input, buy in and alignment into alternative ways to think about different positioning
3
Interim and final deliverables were of the highest quality and were usable for internal presentation
4
IDEA laid the foundations for a robust and compelling package to present to internal leadership
3
Service
80%
Good, clear project plans were updated and communicated regularly and proactively
4
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
4
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
4
IDEA kept its promises on deadlines
4
IDEA listened well to what you had to say
5
IDEA related well to you and your team
2
IDEA kept you sufficiently informed on progress
4
IDEA let you know in advance what they were going to do
4
IDEA show an interest in you beyond the specifics of the tasks
4
Finance
60%
IDEA's finance team dealt efficiently and effectively with your procurement and finance team
3
Step out
60%
The IDEA team ensured that you were left with the best possible legacy given their remit
3
If the stars were to ever realign, I would collaborate with IDEA again
3
I will recommend IDEA's capabilities to my colleagues
3
Overall 82%
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Eisai Merck
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Strategic Positioning
2022
95%
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“Really appreciate you being so collaborative with the cross functional team; navigating and keeping them on track - providing feedback and listening through the MR and making it work for the process”
Step in
100%
The IDEA team demonstrated good category knowledge and awareness of the challenges so minimal onboarding was required
5
The IDEA team rapidly uncovered opportunities and challenges (during the start phase)
5
Outcome
88%
IDEA met expectations in delivering against the original project objectives in helping you and the team develop a strategic positioning
5
The process followed allowed you and the team to access new thinking, perspectives and interact and evaluate new ideas
5
The project delivered by IDEA Pharma represented good value for money
4
IDEA's experience and expertise helped you and the team to land on a better outcome for the process overall
4
Interim and final deliverables were of the highest quality and were usable for presentation to leadership
4
Service
100%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with procurement and finance
5
Step out
90%
The IDEA team ensured that you were left with the best possible legacy given their remit
4
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
Overall 95%
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Boehringer Ingelheim (Respiratory 2022)
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FIVE X
2022
92%
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“Loved how rapidly IDEA changed the team with the new POINT process in December. Everything after that point was super clear.”
Step in
100%
The IDEA team demonstrated good category knowledge and awareness of the challenges across so minimal onboarding was required
5
The IDEA team uncovered opportunities and challenges for the positioning (during the start/interview/immersion phase)
5
Outcome
88%
IDEA met expectations in helping you and your team ultimately develop a robust market positioning FIVE-X options and alternative paths
4.5
The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas
5
The project delivered by IDEA Pharma represented good value for money
4.5
IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall
3.5
The process enabled you to gain good multidicisplinanary input, buy in and alignment into alternative ways to think about the paths to market
5
Interim and final deliverables were of the highest quality and were usable for internal presentation
4.5
IDEA has laid the foundations for a robust and compelling package to present to internal leadership
4
Service
89%
Good, clear project plans were updated and communicated regularly and proactively
4
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA kept its promises on deadlines
4
IDEA listened well to what you had to say
5
IDEA related well to you and your team
5
IDEA kept you sufficiently informed on progress
3.5
IDEA let you know in advance what they were going to do
4
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with your procurement and finance team
5
Step out
93%
The IDEA team ensured that you were left with the best possible legacy given their remit
4
If the stars were to ever realign, I would collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
Overall 92%
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Bellus Health
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Strategic Positioning
2022
82%
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“We did look at other providers, but love Mike's commitment to positioning and the philosophy aligned well”
Step in
80%
The IDEA team demonstrated good category knowledge and awareness of the challenges across so minimal onboarding was required
4
The IDEA team quickly uncovered opportunities and challenges for the positioning (during the start/interview/immersion phase)
4
Outcome
79%
IDEA met expectations in helping you and your team ultimately develop a robust positioning, exploration of potential paths and communications platform
5
The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas
4
The project delivered by IDEA Pharma represented good value for money
3.5
IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall
4
The process enabled you to gain good multidicisplinanary input, buy in and alignment into alternative ways to think about the challenges
4
Interim and final deliverables were of the highest quality and were usable for internal presentation
3
IDEA has laid the foundations for a robust and compelling package to present to internal leadership
4
Service
86%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
IDEA made you feel important to them
4
IDEA dealt with any problems in the relationship openly and quickly
3
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
4
IDEA related well to you and your team
3
IDEA kept you sufficiently informed on progress
4
IDEA let you know in advance what they were going to do
5
Finance
80%
IDEA's finance team dealt efficiently and effectively with your procurement and finance team
4
Step out
80%
The IDEA team ensured that you were left with the best possible legacy given their remit
5
If the stars were to ever realign, I would collaborate with IDEA again
4
I will recommend IDEA's capabilities to my colleagues
3
Overall 82%
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Boehringer Ingelheim (Oncology 2021)
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Path to Market Strategy
2021
92%
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“IDEA is 100% part of the team and we trust you guys completely, that is not something we often say about our external partners”
Step in
90%
The IDEA team demonstrated good category knowledge and awareness of the challenges in this space and minimal onboarding was required
4.5
The IDEA team clearly understood the issues and challenges for navigating through the project (during the start/interview/immersion phase)
4
Outcome
86%
IDEA met expectations in helping you and your team ultimately develop a robust view of the mono/combo opportunity
4
The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas
5
The project delivered by IDEA Pharma represented good value for money
4.5
IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall
5
The process enabled you to gain good multidicisplinanary input, buy in and alignment into the final two ideas
4
Interim and final deliverables were of the highest quality and were usable for internal presentation
3.5
Service
92%
Good, clear project plans were updated and communicated regularly and proactively
3.5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA kept its promises on deadlines
4
IDEA listened well to what you had to say
5
IDEA related well to you and your team
5
IDEA kept you sufficiently informed on progress
4
IDEA let you know in advance what they were going to do
5
Finance
80%
IDEA's finance team dealt efficiently and effectively with your procurement and finance team
4
Step out
96%
The IDEA team ensured that you were left with the best possible legacy given their remit
4
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
Overall 92%
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Boehringer Ingelheim (CNS 2021)
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Strategic Positioning
2021
95%
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“There aren't any other companies who can do early positioning like IDEA Pharma. We've looked. ”
Step in
90%
The IDEA team demonstrated good category knowledge and awareness of the challenges in this space and minimal onboarding was required
5
The IDEA team uncovered opportunities and challenges for the positioning (during the start/interview/immersion phase)
4
Outcome
90%
IDEA met expectations in helping you and your team ultimately develop a robust early positioning/path-to-market strategy
5
The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas
4.5
The project delivered by IDEA Pharma represented good value for money
4
IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall
5
The process enabled you to gain good multidicisplinanary input, buy in and alignment into the final two ideas
4
Interim and final deliverables were of the highest quality and were usable for internal presentation
5
IDEA helped you to build a robust and compelling package to present to internal leadership
4
Service
95%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
4
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to you and your team
3
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with your procurement and finance team
5
Step out
94%
The IDEA team ensured that you were left with the best possible legacy given their remit
4
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
Overall 95%
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Boehringer Ingelheim (Respiratory 2021)
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Strategic Positioning
2021
92%
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“Never done early positioning before, would never do it without IDEA. The IDEA team did an exceptional job”
Step in
90%
The IDEA team demonstrated good category knowledge and awareness of the challenges and minimal onboarding was required
4
Outcome
91%
IDEA met expectations in helping you and your team ultimately develop a robust early positioning/path-to-market strategy
5
The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas
4.5
The project delivered by IDEA Pharma represented good value for money
4
IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall
4.5
The process enabled you to gain good multidicisplinanary input, buy in and alignment into the final two ideas
5
Interim and final deliverables were of the highest quality and were usable for internal presentation
4.5
IDEA helped you to build a robust and compelling package to present to internal leadership
4.5
Service
92%
Good, clear project plans were updated and communicated regularly and proactively
4.5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
4
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
4
IDEA kept its promises on deadlines
4
IDEA listened well to what you had to say
5
IDEA related well to you and your team
4.5
IDEA kept you sufficiently informed on progress
4.5
IDEA let you know in advance what they were going to do
4.5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with your procurement and finance team
5
Step out
96%
The IDEA team ensured that you were left with the best possible legacy given their remit
4.5
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
Overall 92%
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ViiV
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Strategic Positioning
2021
90%
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“The inputs, workshops and outputs were very solid. The sessions themselves were always collaborative, engaging. IDEA didn't control things too much, it was judged perfectly”
Step in
80%
The IDEA team demonstrated good category knowledge and awareness of the challenges in this space and minimal onboarding was required
4
Outcome
80%
IDEA met expectations in helping you and your team ultimately develop a robust value prop and brand essence/identity
4
The process followed allowed you and your team to access new thinking, perspectives and interact and evaluate new ideas
4
The project delivered by IDEA Pharma represented good value for money
4
IDEA's experience and expertise helped you and your team to land on a better outcome for the process overall
5
The process enabled you to gain good multidicisplinanary input, buy in and alignment into the final value prop
4
Interim and final deliverables were of the highest quality and were usable for internal presentation
4
IDEA helped you to build a robust and compelling package to present to leadership
3.5
Service
95%
IDEAtion and Prototypes were essential steps in developing a useful spread of positioning options
4.5
The IDEAs and workshop processes were pivotal in redefining your view of how to build a more robust differentiation
4.5
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
4
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
4.5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to you and your team
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
0%
N/A
0
Step out
94%
The IDEA team ensured that you were left with the best possible legacy given their remit
4
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
Overall 90%
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Janssen (2021)
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Innovation Strategy
2021
89%
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“Tremendous effort and outcome especially over such a short time frame”
Step in
80%
The IDEA team demonstrated good (category knowledge) about the issues and challenges associated with the space so required minimal onboarding
4
Outcome
81%
IDEA met expectations in delivering against the original project objectives in helping the team convene an effective advisory meeting
4
The process followed allowed you/your team team to access new thinking from the KOLs
4
IDEA's experience and expertise helped you to land on a better outcome for the process overall
4
The process enabled good multidicisplinanary input, buy in and alignment into the outputs/decisions (internally)
4.5
Interim and final deliverables were of the highest quality and were usable for presentation internally
4
IDEAs involvement ultimately enabled you/your team to get great advisors and advice to make better decisions
4
Service
94%
The final advisory outputs were clear and communicated a good summary of the key discussion points
4
Good, clear project plans were updated and communicated regularly and proactively
4
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
4.5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
4.5
IDEA let you know in advance what they were going to do
4
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
80%
IDEA's finance team dealt efficiently and effectively with your procurement and finance
4
Step out
0%
N/A
0
Overall 89%
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Lundbeck
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Path to Market Strategy
2020
76%
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“The IDEA team were very enthusiastic and flexible”
Step in
80%
The IDEA team demonstrated good category knowledge of the disease space and awareness of the company challenges
4
The IDEA team uncovered opportunities and challenges that your team had not previously considered (during the start phase)
4
Outcome
66%
IDEA met expectations in delivering against the original project objectives in helping the team develop a set of alternative path to market options
3.5
The process followed allowed the team to access new thinking, perspectives and interact and evaluate new ideas
4
The project delivered by IDEA Pharma represented good value for money
3
IDEA's experience and expertise helped the team to land on a better outcome for the process overall
3
Interim and final deliverables were of the highest quality and were usable for internal presentation to stakeholders
3
Service
78%
The process enabled to gain good multidicisplinanary input, buy in and alignment into the options
3
The ideation and workshop processes were critical steps in developing a broad and diverse set of options
4
The POINT assessment was valuable in enabling you to examine the relative upside/downside potential of each option
2
IDEAs involvement ultimately enabled the team to create a robust and compelling package to present to leadership
3
Good, clear project plans were updated and communicated regularly and proactively
4
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project (albeit over a short time frame)
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4
IDEA made you feel important to them
4
IDEA dealt with any problems in the relationship openly and quickly
4
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
4
IDEA kept its promises on deadlines
4
IDEA listened well to what you had to say
5
IDEA related well to your people
4
IDEA kept you sufficiently informed on progress
3
IDEA let you know in advance what they were going to do
4
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
0%
N/A
0
Step out
72%
The IDEA team ensured that you were left with the best possible legacy given their remit
3
If there is an appropriate project in the future, I intend to collaborate with IDEA again
3.5
I will recommend IDEA's capabilities to my colleagues
4
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
4
Overall 76%
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Pfizer
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Innovation Strategy
2016
84%
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“Blend of experts and thinking was great!”
Step in
80%
The IDEA team uncovered opportunities and challenges that your team had not previously considered (during the start phase)
4
The IDEA team demonstrated good category knowledge and awareness of the challenges in the disease so minimal onboarding was required
4
Outcome
70%
IDEA met expectations in delivering against the original project objectives in helping your team ultimately land on innovative but actionable pilots
4
The process followed allowed your team to access new thinking, perspectives and interact and evaluate new ideas
4
The project delivered by IDEA Pharma represented good value for money
4
IDEA's experience and expertise helped your team to land on a better outcome for the process overall
3
The process enabled you to gain good multidicisplinanary input, buy in and alignment into the solutions, business plans and pilots
5
Interim and final deliverables were of the highest quality and were usable for presentation internally
3
IDEAs involvement ultimately enabled yourteam to make a compelling argument/case to senior decision makers
3
Service
86%
Good, clear project plans were updated and communicated regularly and proactively
4
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
4
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted with efficient and effective financial coordination, including invoicing and reconciliation
3
IDEA made you feel important to them
4
IDEA dealt with any problems in the relationship openly and quickly
2
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
4
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
80%
IDEA's finance team dealt efficiently and effectively with procurement and finance
4
Step out
95%
The IDEA team ensured that you were left with the best possible legacy given their remit
5
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
4
Overall 84%
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Roche
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Strategic Positioning
2018
88%
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“The positioning process was great and inclusive!”
Step in
90%
The IDEA team demonstrated good category knowledge and awareness of the challenges in the disease space so minimal onboarding was required
5
The IDEA team rapidly uncovered opportunities and challenges during the start phase
4
Outcome
87%
IDEA met expectations in delivering against the original project objectives in helping your team ultimately land on a set of robust positioning options / strategic options
4
The process followed allowed your team to access new thinking, perspectives and interact and evaluate new ideas
5
The project delivered by IDEA Pharma represented good value for money
4
IDEA's experience and expertise helped your team to land on a better outcome for the process overall
5
The process enabled you to gain good multidicisplinanary input, buy in and alignment into the outputs/decisions
5
Interim and final deliverables were of the highest quality and were usable for presentation internally
3
Service
85%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
4
The IDEA team showed energy, enthusiasm and positivity throughout the project
4
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
3
IDEA made you feel important to them
4
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
4
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
4
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
4
IDEA let you know in advance what they were going to do
4
Finance
100%
IDEA's finance team dealt efficiently and effectively with procurement and finance
5
Step out
84%
The IDEA team ensured you were left with the best possible legacy given their remit
5
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
4
Overall 88%
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Janssen (2019)
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Path to Market Strategy
2019
88%
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“Deep and thorough mining, scientific insight, keeping energy and momentum in big projects”
Step in
100%
The IDEA team demonstrated good biology and category knowledge and awareness so minimal onboarding was required
5
Outcome
95%
IDEA met expectations in delivering against the original project objectives in helping your team publish a robust assessment on disease biology
5
The project delivered by IDEA Pharma represented good value for money
5
IDEA's experience and expertise helped your team to land on a better outcome for the project
5
Interim and final deliverables (including drafts) were of the highest quality and ultimately usable for further internal use and for with the FDA
4
Service
85%
Good, clear project plans were updated and communicated regularly and proactively
4
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
4
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4
IDEA made you feel important to them
4
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
4
IDEA related well to your people
4
IDEA kept you sufficiently informed on progress
4
IDEA let you know in advance what they were going to do
4
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
80%
IDEA's finance team dealt efficiently and effectively with procurement and finance
4
Step out
80%
The IDEA team ensured that you were left with the best possible legacy given their remit
4
If there is an appropriate project in the future, I intend to collaborate with IDEA again
4
I will recommend IDEA's capabilities to my colleagues
4
Overall 88%
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Boehringer Ingelheim
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Innovation Strategy
2018
91%
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“IDEA provided us with the clarity we were lacking about how we should move forward!”
Step in
90%
The IDEA team demonstrated knowledge and awareness of the issues relating to digital strategy so minimal onboarding was required
5
The IDEA team rapidly uncovered opportunities and challenges during the start phase
5
Outcome
80%
IDEA met expectations in delivering against the original project objectives in helping your team develop a strategy for digital technology
4
The process followed allowed your team to access new thinking, perspectives and interact and evaluate new ideas
5
The project delivered by IDEA Pharma represented good value for money
4
IDEA's experience and expertise helped your team to land on a better outcome for the process overall
4
Interim and final deliverables were of the highest quality and were usable for presentation to leadership
3
Service
98%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project (albeit over a short time frame)
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
4
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with procurement and finance
5
Step out
85%
The IDEA team ensured that you were left with the best possible legacy given their remit
4
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
4
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
4
Overall 91%
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Bristol-Myers Squibb
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Scenario Planning
2017
98%
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“IDEA brought new thinking which was invaluable”
Step in
100%
The IDEA team demonstrated good category knowledge and awareness of the challenges in the diseases so minimal onboarding was required
5
The IDEA team uncovered opportunities and challenges that your team had not previously considered (during the start phase)
5
Outcome
100%
IDEA met expectations in delivering against the original project objectives in helping your team ultimately counter competitor scenarios and land on a compelling story
5
The process followed allowed your team to access new thinking, perspectives and interact and evaluate new ideas
5
The project delivered by IDEA Pharma represented good value for money
5
IDEA's experience and expertise helped your team to land on a better outcome for the process overall
5
The process enabled you to gain good multidicisplinanary input, buy in and alignment into the competitor scenarios and outcomes and messaging platform
5
Interim and final deliverables were of the highest quality and were usable for presentation internally
5
IDEAs involvement ultimately enabled the team to create a robust package/build a case to present to key internal leadership
5
Service
98%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
4.5
IDEA let you know in advance what they were going to do
4.5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with procurement and finance
5
Step out
95%
The IDEA team ensured that you were left with the best possible legacy given their remit
5
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
4
Overall 98%
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Indivior
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Path to Market Strategy
2017
98%
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“Unable to congratulate IDEA Pharma enough for their performance - would give double the score if I was able”
Step in
0%
N/A
0
N/A
0
Outcome
100%
IDEA met expectations in delivering against the original project objectives in helping the team convene an effective advisory meeting
5
The project delivered by IDEA Pharma represented good value for money
5
IDEA's experience and expertise helped your team to land on a better outcome for the process overall
5
The process enabled Indivior to gain good multidicisplinanary input, buy in and alignment into the outputs/decisions (internally)
5
Interim and final deliverables were of the highest quality and were usable for presentation internally
5
IDEAs involvement ultimately enabled your team to get great advisors and advice to make better decisions
5
Service
100%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with procurement and finance
5
Step out
90%
The IDEA team ensured that you were left with the best possible legacy given their remit
5
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
3
Overall 98%
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GlaxoSmithKline
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Path to Market Strategy
2018
94%
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“Ability to challenge thinking and status and do it in a respectful way, IDEA Pharma excelled at this”
Step in
95%
The IDEA team demonstrated good category knowledge and awareness of the challenges so minimal onboarding was required
4.5
The IDEA team quickly uncovered opportunities and challenges during the start phase
5
Outcome
92%
IDEA met expectations in delivering against the original project objectives in helping you develop a list of key priorities
4.5
The process followed allowed your team to access new thinking, perspectives and interact and evaluate new ideas
4
The project delivered by IDEA Pharma represented good value for money
4.5
IDEA's experience and expertise helped your team to land on a better outcome for the process overall
5
Interim and final deliverables were of the highest quality and were usable for presentation to leadership
5
Service
95%
Good, clear project plans were updated and communicated regularly and proactively
4.5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
4
The IDEA team showed energy, enthusiasm and positivity throughout the project (albeit over a short time frame)
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
4
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with procurement and finance
5
Step out
90%
The IDEA team ensured that you were left with the best possible legacy given their remit
4
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
4
Overall 94%
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Bavarian Nordic
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Strategic Positioning
2019
94%
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“IDEA Pharma were great at taking a ton of scientific and other data, then processing that to get to nuggets which can creatively get to differentiation”
Step in
80%
The IDEA team demonstrated good category knowledge and awareness of the challenges in this space so minimal onboarding was required
4
The IDEA team quickly uncovered opportunities for the positioning during the foundation phase
4
Outcome
88%
IDEA met expectations in delivering against the original project objectives in helping your team to successfully land on a robust positioning (and translate this into crisp messaging)
4.5
The process followed allowed your team to access new thinking, perspectives and interact and evaluate new ideas
4.5
The project delivered by IDEA Pharma represented good value for money
4
IDEA's experience and expertise helped your team to land on a better outcome for the process overall
5
Interim and final deliverables were of the highest quality and were usable for presentation to other stakeholders
4
Service
100%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
5
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted with efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
0%
N/A
0
Step out
97%
The IDEA team ensured you were left with the best possible legacy given their remit
4.5
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
Overall 94%
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Merck & Co
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Strategic Positioning
2019
86%
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“IDEA Pharma excel at creativity and positioning, helping bring new thinking to the team and getting our team aligned, challenging the status quo”
Step in
85%
The IDEA team demonstrated good category knowledge and awareness of the challenges in the disease space and minimal onboarding was required
4.5
The IDEA team rapidly uncovered opportunities and challenges during the start/interview/immersion phase
4
Outcome
83%
IDEA met expectations in delivering against the original project objectives in helping your team ultimately develop a robust positioning
4
The process followed allowed your team to access new thinking, perspectives and interact and evaluate new ideas
5
The project delivered by IDEA Pharma represented good value for money
4
IDEA's experience and expertise helped your team to land on a better outcome for the process overall
4
The process enabled you to gain good multidicisplinanary input, buy in and alignment into the final positioning
5
Interim and final deliverables were of the highest quality and were usable for internal presentation
3
IDEAs involvement ultimately enabled you to create a robust and compelling package to present to key internal stakeholders/leadership
4
Service
88%
Good, clear project plans were updated and communicated regularly and proactively
3.5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
4
The IDEA team showed energy, enthusiasm and positivity throughout the project
4
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4
IDEA made you feel important to them
5
IDEA dealt with any problems in the relationship openly and quickly
3.5
IDEA kept its promises on deadlines
4
IDEA listened well to what you had to say
5
IDEA related well to you and your team
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with procurement and finance
5
Step out
83%
The IDEA team ensured that you were left with the best possible legacy given their remit
4
If there is an appropriate project in the future, I intend to collaborate with IDEA again
3.5
I will recommend IDEA's capabilities to my colleagues
5
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
4
Overall 86%
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Intra-Cellular Therapies Inc
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Strategic Positioning
2018
90%
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“Good strategy and great positioning. Very strategic, combining medical and commercial knowledge.”
Step in
90%
The IDEA team demonstrated good category knowledge and awareness of the challenges in the disease space so minimal onboarding was required
5
The IDEA team quickly uncovered opportunities for the positioning that your team had not previously considered (during the foundation phase)
4
Outcome
84%
IDEA met expectations in delivering against the original project objectives in helping your team to successfully evolve its positioning
4
The process followed allowed your team to access new thinking, perspectives and interact and evaluate new ideas
4
The project delivered by IDEA Pharma represented good value for money
5
IDEA's experience and expertise helped your team to land on a better outcome for the process overall
4
Interim and final deliverables were of the highest quality and were usable for presentation to other stakeholders including leadership
4
Service
97%
Good, clear project plans were updated and communicated regularly and proactively
5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
4
The IDEA team showed energy, enthusiasm and positivity throughout the project
5
The IDEA team assisted with efficient and effective financial coordination, including invoicing and reconciliation
5
IDEA made you feel important to them
5
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
4
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
100%
IDEA's finance team dealt efficiently and effectively with procurement and finance
5
Step out
85%
The IDEA team ensured you were left with the best possible legacy given their remit
4
If there is an appropriate project in the future, I intend to collaborate with IDEA again
5
I will recommend IDEA's capabilities to my colleagues
5
I am aware of all of IDEAs capabilities beyond the services provided in this project (if not would you like to know more?)
3
Overall 90%
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Celgene
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Path to Market Strategy
2016
86%
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“IDEA pretty much nailed it, especially in the workshop”
Step in
65%
The IDEA team demonstrated good category knowledge of the disease space and awareness of the company challenges
4
The IDEA team uncovered opportunities and challenges that your team had not previously considered (during the start phase)
2.5
Outcome
86%
IDEA met expectations in delivering against the original project objectives in helping the European team develop a strategic and operational plan
4
The process followed allowed you to access new thinking, perspectives and interact and evaluate new ideas
5
The project delivered by IDEA Pharma represented good value for money
3
IDEA's experience and expertise helped the team to land on a better outcome for the workshop and outputs
4
Interim and final deliverables were of the highest quality and were usable for presentation to leadership
3.5
Service
94%
Good, clear project plans were updated and communicated regularly and proactively
4.5
Status calls were well organized and were accompanied by agendas and contact reports communicated in a timely manner
4.5
The IDEA team showed energy, enthusiasm and positivity throughout the project (albeit over a short time frame)
5
The IDEA team assisted you to ensure there was efficient and effective financial coordination, including invoicing and reconciliation
4
IDEA made you feel important to them
5
IDEA was helpful in redefining your view of your situation (can specify, be internal or external)
4
IDEA kept its promises on deadlines
5
IDEA listened well to what you had to say
5
IDEA related well to your people
4.5
IDEA kept you sufficiently informed on progress
5
IDEA let you know in advance what they were going to do
5
IDEA show an interest in you beyond the specifics of the tasks
5
Finance
0%
N/A
0
Step out
83%
The IDEA team ensured that you were left with the best possible legacy given their remit
4
If there is an appropriate project in the future, I intend to collaborate with IDEA again (what would you use us for?)
4
I will recommend IDEA's capabilities to my colleagues
4.5
Overall 86%
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How we collect this information.
With each client, we ask for feedback on the entire IDEA Pharma project, from the initial meeting to the project completion. We ask for a totally honest appraisal on what we do, and how we can improve.
The data collected in the feedback process uses a 1 - 5 rating scale, as well as specific comments on each criteria. We share these scores in full here.
Why it matters.
We believe in transparency, we trust our customers and we work to ensure they trust us with their biggest and bravest projects. This mutual trust is what allows us to do our best work. Allowing people to tell us where we succeed or fail is part of how we've built a learning organisation. This is core to how we improve, create value for customers and grow.
The constant feedback cycle allows us to tailor our process to each specific. Doing this means that we guarantee you will never get 'off-the-shelf' Positioning or strategy from IDEA Pharma.