Media

Why positioning templates fail

How and why you can have a positioning statement without a positioning and vice versa

- How and why you can have a positioning statement without a positioning and vice versa Read More
Media

On the idea of IDEAs

On the role of prototyping and IDEAs within positioning and path-to-market strategy

- On the role of prototyping and IDEAs within positioning and path-to-market strategy Read More
Media

The Future of Pharma: #GSD

A curated panel of 7 people who've most inspired us in pharma/healthcare.

- A curated panel of 7 people who've most inspired us in pharma/healthcare. Read More
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Positioning 2.0

What defines a strategic positioning, what makes a great one and how it informs development

- What defines a strategic positioning, what makes a great one and how it informs development Read More