Insights
Strategic Positioning insights and innovation. You can't develop tomorrow's medicines with yesterday's thinking.
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Industry
Why CMS’s Quiet Shift Toward Real-World Evidence Matters for Pharma Strategy
Why CMS’s Quiet Shift Toward Real-World Evidence Matters for Pharma Strategy
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Innovation
Is AI at the helm of biopharma business development strategies?
Is AI at the helm of biopharma business development strategies?
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Announcement
Acceptance of Campfire Session at 39th ECNP Congress 2026 Highlighting Urgent Need to Rethink Development in CIAS
Acceptance of Campfire Session at 39th ECNP Congress 2026 Highlighting Urgent Need to Rethink Development in CIAS
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Announcement
New Website
IDEA Pharma has a new website
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Announcement
IDEA Pharma announces Founder Mike Rea’s departure after 25 years of transformative leadership
IDEA Pharma announces the departure of Founder and former CEO Mike Rea after 25 years of transformative leadership, celebrating his vision, pioneering impact, and enduring legacy.
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Innovation
Revitalizing Pharma Collaborations: The Reblozyl Case Study
In this episode of IDEA Collider, hosts Mike and Rick revisit a pivotal project from over a decade ago, the Reblozyl project, undertaken in collaboration with Acceleron and Celgene.
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Announcement
New Logo and Branding
IDEA Pharma has a new logo
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ECNP 2025
ECNP 2025
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POSITION: a new Market Shaping model
POSITION: a new Market Shaping model
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Innovation
2025 Digital Innovation Index
2025 Digital Innovation Index
