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Meet the team

IDEAs are constantly evolving. So is our company, so are our people.
Here are some of the key IDEA Pharma team.

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David Baines-Pinchen
Client Services Director:
Winning IDEA

By wearing both strategic and client service hats and, in taking advantage of his 15 years' experience in pharmaceutical marketing, David ensures clients get exactly what they want, when they have asked for it, and that they have access to the best thinking. When satisfying clients isn't on his mind, David is a petrol head, motorsport lover, gig and festival-goer.

Email: david.baines-pinchen@ideapharma.com

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James Bohan
IDEAtor:
Bold IDEA

A passionate blues guitarist in his spare time, James combines senior client-side sales and marketing success with international benchmarking and market research agency experience of pharma company operations and processes. He therefore is well placed to address the particular challenges facing modern pharmaceutical companies on all fronts.

Email: james.bohan@ideapharma.com

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David Cooke  
IDEAtor:
Dangerous IDEA

With a career to date encompassing medical publishing, a stint as a lawyer, and a decade in medical communications, David is passionate in his pursuit of creative approaches to developing and communicating IDEAs that can change how people think and act. Among his ambitions is to write at least one line of poetry that unfailingly conveys a fundamental truth.

Email: david.cooke@ideapharma.com

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Jonathan Crosby
Marketing and Communications Director: Modern IDEA

From a business-to-business/corporate PR and marketing background, Jonathan has spent the past 14 years building up a wealth of experience and expertise, both nationally and internationally, working with global organisations. Previously running an agency specialising in PR consultancy, he has delivered award-winning work for clients in varying industries, from strategic development through to delivery and implementation - working exclusively alongside company directors and CEOs. Outside of IDEA Pharma, his passion is writing and playing music in a band. 

Email: jonathan.crosby@ideapharma.com

 

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Partha Ghosh 
IDEAtor/Medical Investigator:
Cutting IDEA

From clinical practice (worklng in medicine, surgery and casualty) to pharma consulting, strategic planning and business development, Partha's skill set is second to none, seeing him join IDEA with over 20 years' experience with a firm grounding in early stage drug development. A champion of thought leadership, Partha loves nothing more than to challenge the norms and break conventions to deliver innovative results that work. His broad industry experience within a wide range of therapy areas and developmental stages makes him a hugely valuable and integral member to any product design team.

In his down time, Partha loves to landscape garden.

Email: partha.ghosh@ideapharma.com

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Dr Alex Gray - Partner
Chief Medical Officer:
Challenging IDEA

Alex is a widely experienced, versatile and insightful pharmaceutical physician working as an external consultant at the clinical-commercial interface on Global, European and U.S. projects for top ten pharmaceutical companies. In his 17 years in industry, he has consulted on a wide range of issues, including clinical trials strategy development and alignment with commercial brand vision, brand positioning development, product portfolio profiling and strategy development, brand strategy and operational plan development. In his spare time he is a fan of Baroque music, opera, and rock music, and a builder of cars.

Email: alex.gray@ideapharma.com

 

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Jane Harris
Finance Manager:
Straight IDEA

Formerly a Technical Business Consultant, Jane's accounting skills and financial business acumen keeps IDEA Pharma in check. Acting as the company's Finance Manager, she has an impeccable mind for detail. Jane is currently studying for a medical degree and has a passion for continual learning.

Email: jane.harris@ideapharma.com

 

 

Ray Hilton

Vice President, Client Leadership
(US East Coast):

Considered IDEA

Ray Hilton joins IDEA from Arnold Worldwide where he successfully established the agency's credentials in healthcare, winning and working across a number of prestigious accounts within big pharma. With over 20 years' experience in launching and repositioning healthcare brands for clients such as Sanofi, GSK, Bayer and J&J, Ray has aproven track record in helping companies grow through expanded and new partnerships.

In his spare time, Ray loves to spend his time with his family.

Email: ray.hilton@ideapharma.com

 

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Lidia Markovic
Project Manager:
L - IDEA

With 12 years' project management experience within the pharmaceutical industry at product delivery and distribution level, Lidia brings a certain dynamism to the IDEA team that firmly centres on customer service and delivering value. Her skill set and attention to detail is second-to-none, seeing her tackle IDEA's project delivery requirements head on.

Lidia is a fan of anything that sparkles and enjoys attending live music concerts.

Email: lidia.markovic@ideapharma.com

Brett Marlow
Group Office Manager
Regimented IDEA

Brett joins IDEA Pharma straight from the Army where he served as a Chief Clerk for the Defence School of Intelligence for 24 years. When he was not in charge of the coffers he was operational on the front line, touring the Falklands, Bosnia, Iraq (stationed in Basra Palace) and Afghanistan. His regimented approach to his work means that nothing is left unturned, which is an approach he brings to the general running of our international offices. When Brett is not working he enjoys spending time with his family, fishing, golf and the occasional game of paint balling, just to keep his toe in with the Army lifestyle..

Email: brett.marlow@ideapharma.com

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Pankaj Oza
Team Principal:
Revolutionary IDEA

With over 20 years international marketing experience in both big and small pharma, Pankaj possesses unique insight into making better decisions and identifying the best path to commercial success, centered mainly around product and brand development.

When not in work Pankaj is a keen sportsman and enjoys playing cricket for his local club, and a good game of poker.

Email:pankaj.oza@ideapharma.com

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Mike Rea - Partner

CEO:
Big IDEA

Mike has worked in global pharma strategy for over 20 years, and has developed global marketing solutions for most of the world's top ten pharmaceutical companies. Regarded as an industry leader, Mike's principal point of interest is the incorporation of best practice into pharmaceutical strategy, and he has helped lead the strategic direction of over 50 pharmaceutical brands. Outside work,

Mike runs an independent record label, writes the UK's most widely-syndicated album review column, enjoys advanced and track driving, and plays guitar badly.

Email: mike.rea@ideapharma.com

Rick Ritacco 

Account Manager (US East Coast): 
Brainy IDEA

Starting his working life out as a subject matter neuroscience specialist, Rick joins IDEA direct from the University of Pennsylvania where he acted as Research Specialist, managing multimillion-dollar projects efficiently, effectively and delivering tangible results.  His track record in marketing is impeccable and his commitment to client satisfaction is unsurpassed.

When not in work, Rick is a dedicated family man and loves to brew his own beer.

Email: rick.ritacco@ideapharma.com

 

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Caroline Crosby

Events Manager: 
Brilliant IDEA

Specialising in customer facing and logistics management, Caroline's key function is integral to IDEA Pharma's front end operations. In an industry where first impressions count, Caroline ensures that our clients receive a first class service round-the-clock, and works one-to-one with KOLs to cater for their professional needs perfectly. From finding the perfect venue that truly delivers the WOW factor, through to flight management, onsite timetable planning and KOL support but to mention a few, Caroline delivers flawlessly every time, making her an invaluable member of the IDEA team.

Email: caroline.crosby@ideapharma.com

 

 

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Robert Schaffer

Practice Head (US East Coast): 
IDEA-List

Robert joins IDEA with over 20 years' experience in healthcare marketing and brand building. Since forming TSA – a professional healthcare communications agency in Paris – he has become one of the most trusted leaders in the industry, coming to IDEA from Omnicom group where he was Executive Director, Client Services at InterbrandHealth, tasked with leading the global growth and expansion of Interbrand's Healthcare branding consultancy. Robert is tasked to lead the growth and development of the New York hub for IDEA's East Coast operations.

Outside IDEA, Robert is a connoisseur in all things french, an avid ice hockey player and a guitarist on a quest for tone.

Email: robert.schaffer@ideapharma.com

 

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Sam Varney 
Project Manager: 
Fresh IDEA

With a background in account handling and project management within the services sector and building industry, Sam has acquired the versatility to tackle complex projects of varying sizes. Sam works exclusively as part of the IDEA projects teams as a project manager, taking a hands-on-approach to delivering best practice. In his spare time he is somewhat of an entrepreneur, running his own promotional music nights and working with some of the hottest new bands of the moment. Sam is also studying for a human science degree.

Email: sam.varney@ideapharma.com

 

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Tracy Westwood 
Operations Director: 
Strong IDEA

As IDEA Pharma's Operational Director, Tracy has an untold wealth of expertise in this field, seeing her guide business intelligence for two global health organisations under the same guise. Dubbed as Strong IDEA, her tenacious approach to business delivery is second-to-none. In her spare time she loves nothing more than walking her two Weimaraners and playing golf.

Email: tracy.westwood@ideapharma.com

 

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Pete Wootton 
Principal IDEAtor:
Lateral IDEA

Joining IDEA direct from AstraZeneca as a medical affairs scientist, Pete has forged an illustrious career spanning 12 years within the industry, working for both big and small pharma. Vehemently charged about changing current industry practices, his main focus centres on developing pharmaceutical products of actual value, seeing him launching a multitude of successful brands in both a UK start up affiliate and large multi-national biopharmaceutical company. Pete's therapy area experience is in neuroscience, diabetes and CV portfolios, within an R&D, marketing, and medical affairs capacity.

External to IDEA, Pete is a sailing, mountain biking and rowing enthusiast, winning two Bronze and two Silver medals at the European Championships as part of the Great Britain Junior Rowing Team.

Email: pete.wooton@ideapharma.com


 

Paul Kelly 
VP, Business Development:
Resonant IDEA

Specialising in developing and growing long-term global business, with new and existing clients, across the pharmaceutical and medical device industries, Paul joins IDEA from M3 Europe – where he worked as Business Manager, Communications. Paul will focus on expanding the company’s longstanding partnerships, developing new customer relationships and creating business opportunities on a global scale.

External to IDEA, Paul is a keen gig goer and an ardent supporter of Man United.

Email: paul.kelly@ideapharma.com


 

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Samantha Weston 
VP, Business Development:
Informed IDEA

Joining IDEA direct from Aptiv Solutions, where she worked as Executive Director, Business Development, Samantha possesses over 20 years’ experience in clinical development, global pharmaceutical business generation and account handling, and will play a vital role in enhancing and extending the company’s continued presence in the UK, Europe and the US, identifying and marrying clinical & commercial opportunities.

When not searching out business opportunities, Sam loves spending time with her family, gardening and has a keen interest in honing her skills as an animal behaviouralist - as subject she studied at university.

Email: samantha.weston@ideapharma.com