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Meet the leadership team

IDEAs are constantly evolving. So is our company, so are our people.
Here are some of the key IDEA Pharma team.

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Mike Rea - Partner

CEO: 
Big IDEA

Mike has worked in global pharma strategy for over 20 years, and has developed global marketing solutions for most of the world's top ten pharmaceutical companies. Regarded as an industry leader, Mike's principal point of interest is the incorporation of best practice into pharmaceutical strategy, and he has helped lead the strategic direction of over 50 pharmaceutical brands. Outside work, 

Mike runs an independent record label, writes the UK's most widely-syndicated album review column, enjoys advanced and track driving, and plays guitar badly.

Email: mike.rea@ideapharma.com






 

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Tracy Westwood 
Chief Operating Officer: 
Strong IDEA

As IDEA Pharma's COO, Tracy has an untold wealth of expertise in this field, seeing her guide business intelligence for two global health organisations under the same guise. Dubbed as Strong IDEA, her tenacious approach to business delivery is second-to-none. In her spare time she loves nothing more than walking her Weimaraner and playing golf.

Email: tracy.westwood@ideapharma.com



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Dr Alex Gray - Partner
Chief Medical Officer: 
Challenging IDEA

Alex is a widely experienced, versatile and insightful pharmaceutical physician working as an external consultant at the clinical-commercial interface on Global, European and U.S. projects for top ten pharmaceutical companies. In his 18 years in industry, he has consulted on a wide range of issues, including clinical trials strategy development and alignment with commercial brand vision, brand positioning development, product portfolio profiling and strategy development, brand strategy and operational plan development. In his spare time he is a fan of Baroque music, opera, and rock music, and a builder of cars.

Email: alex.gray@ideapharma.com





 


David Baines-Pinchen
Client Experience Director: 
Amazing IDEA

Acting as Client Services Director at IDEA Pharma, David possesses expertise that span every facet of the business, making him a valuable member of the team. His approach to ensuring complete client satisfaction has cultivated rewarding and long lasting relationships that have helped the company build its legacy within the industry's biggest and most influential organisations.  

Email: david.baines-pinchen@ideapharma.com





John Tonra
Managing Director, US Client Development:
Dangerous IDEA

John has spent over 20 years building friendships and relations throughout the life sciences industry.  His experiences in marketing, sales, recruitment, and management give him a broad understanding of client needs.  
He has worked in several of the largest pharmaceutical manufacturers as well as in start-up agencies, bringing a variety of experiences and skills to his client engagements.  John also served in the United States Army – where he was stationed in Hawaii and developed his Aloha Spirit.  He enjoys running, coaching his children in track and basketball, and visiting the islands of Hawaii every chance he gets. 

Email: john.tonra@ideapharma.com