A passionate blues guitarist in his spare time, James combines senior client-side sales and marketing success with international benchmarking and market research agency experience of pharma company operations and processes. He therefore is well placed to address the particular challenges facing modern pharmaceutical companies on all fronts.
Marketing and Communications Director: Modern IDEA
Coming from a corporate marketing and PR background, Jonathan has spent the past 15 years building up a wealth of experience and expertise, both nationally and internationally, working within and for global organisations. Previously running a leading PR consultancy, he has delivered award-winning work for clients in varying industries, from strategy design through to delivery and implementation - working exclusively alongside company directors and CEOs.
Outside of IDEA Pharma, his passion is writing and playing music in a band.
Specialising in developing and maintaining excellent client relationships and delivering project success on time, every time, Caroline's multidisciplinary approach to account management contributes to the processes and strategies that have enhanced IDEA's project portfolios immeasurably. Bringing clarity, understanding and impeccable industry knowledge to the table, Caroline always puts the clients' exacting project needs first, managing all team resources, improving project performance and creating steadfast partnerships.
Bringing a spark to the IDEAtion team, Nazeer joins the company from Teva where he specialised in medical affairs. Nazeer’s ability to unpack complex information and uncover meaningful insights, complements and supports IDEA’s offering perfectly. His awareness, passion for change and understanding of the industry makes him the perfect addition to the IDEA team.
Outside IDEA, Nazeer is a petrol head, loves cycling and has a talent for computer programming.
From clinical practice (worklng in medicine, surgery and casualty) to pharma consulting, strategic planning and business development, Partha's skill set is second to none, seeing him join IDEA with over 20 years' experience with a firm grounding in early stage drug development. A champion of thought leadership, Partha loves nothing more than to challenge the norms and break conventions to deliver innovative results that work. His broad industry experience within a wide range of therapy areas and developmental stages makes him a hugely valuable and integral member to any product design team.
In his down time, Partha loves to landscape garden.
Dr Alex Gray - Partner
Chief Medical Officer:
Alex is a widely experienced, versatile and insightful pharmaceutical physician working as an external consultant at the clinical-commercial interface on Global, European and U.S. projects for top ten pharmaceutical companies. In his 18 years in industry, he has consulted on a wide range of issues, including clinical trials strategy development and alignment with commercial brand vision, brand positioning development, product portfolio profiling and strategy development, brand strategy and operational plan development. In his spare time he is a fan of Baroque music, opera, and rock music, and a builder of cars.
L - IDEA
With 12 years' account management experience within the pharmaceutical industry at product delivery and distribution level, Lidia brings a certain dynamism to the IDEA team that firmly centres on customer service and delivering value. Her skill set and attention to detail is second-to-none, seeing her tackle IDEA's project delivery requirements head on.
Lidia is a fan of anything that sparkles and enjoys attending live music concerts.
Group Office Manager
Brett joins IDEA Pharma straight from the Army where he served as a Chief Clerk for the Defence School of Intelligence for 24 years. When he was not in charge of the coffers he was operational on the front line, touring the Falklands, Bosnia, Iraq (stationed in Basra Palace) and Afghanistan. His regimented approach to his work means that nothing is left unturned, which is an approach he brings to the general running of our international offices.
When Brett is not working he enjoys spending time with his family, fishing, golf and the occasional game of paint balling, just to keep his toe in with the Army lifestyle..
Head of Consulting:
With over 20 years international marketing experience in both big and small pharma, Pankaj possesses unique insight into making better decisions and identifying the best path to commercial success, centered mainly around product and brand development.
When not in work Pankaj is a keen sportsman and enjoys playing cricket for his local club, and a good game of poker.
Head of Group Finance:
With over 18 years' international finance management experience, Cindy joins IDEA as Head of Group Finance to keep the company in check. Possessing an impeccable mind for detail and business acumen, Cindy’s commercial awareness has already had a positive impact on the company.
When she is not looking after the company’s coffers, Cindy enjoys playing the guitar, listening to music and above all, travelling.
Account Manager (US):
Joining the US ranks as an Account Manager, David's passion for innovation and creative thinking is matched perfectly with IDEA's ethos. Scientifically and technology minded, David has built a wealth of experience in managing projects that deliver strategic solutions to define brand positioning, portfolio enhancement and ultimately ensuring client satisfaction.
A background in Neuroscience coupled with an entrepreneurial spirit has seen David create a technology start-up and impart his strategic know-how, vision and experience into helping shape and drive IDEA's projects forward.
Mike Rea - Partner
Mike has worked in global pharma strategy for over 20 years, and has developed global marketing solutions for most of the world's top ten pharmaceutical companies. Regarded as an industry leader, Mike's principal point of interest is the incorporation of best practice into pharmaceutical strategy, and he has helped lead the strategic direction of over 50 pharmaceutical brands. Outside work,
Mike runs an independent record label, writes the UK's most widely-syndicated album review column, enjoys advanced and track driving, and plays guitar badly.
Starting his working life out as a subject matter neuroscience specialist, Rick joins IDEA direct from the University of Pennsylvania where he acted as Research Specialist, managing multimillion-dollar projects efficiently, effectively and delivering tangible results. His track record in marketing is impeccable and his commitment to client satisfaction is unsurpassed.
When not in work, Rick is a dedicated family man and loves to brew his own beer.
VP, Business Development (US):
John has spent over 20 years building friendships and relations throughout the life sciences industry. His experiences in marketing, sales, recruitment, and management give him a broad understanding of client needs.
He has worked in several of the largest pharmaceutical manufacturers as well as in start-up agencies, bringing a variety of experiences and skills to his client engagements. John also served in the United States Army – where he was stationed in Hawaii and developed his Aloha Spirit. He enjoys running, coaching his children in track and basketball, and visiting the islands of Hawaii every chance he gets.
Chief Operating Officer:
As IDEA Pharma's COO, Tracy has an untold wealth of expertise in this field, seeing her guide business intelligence for two global health organisations under the same guise. Dubbed as Strong IDEA, her tenacious approach to business delivery is second-to-none. In her spare time she loves nothing more than walking her Weimaraner and playing golf.
Client Experience Director:
Acting as Client Services Director at IDEA Pharma, David possesses expertise that span every facet of the business, making him a valuable member of the team. His approach to ensuring complete client satisfaction has cultivated rewarding and long lasting relationships that have helped the company build its legacy within the industry's biggest and most influential organisations.
Mark Forbes Irving
Joining IDEA with over 20 years' experience, specialising in change management and directional growth, both in EU and USA based businesses, Mark is a highly experienced relationship-based leader with an excellent track record for growing high value, complex enterprise organisations that address the biosector's increasingly complex needs.
Mark is responsible for driving the next phase of the company’s growth plan, overseeing and directing the delivery organisation, ensuring customer service, quality and ongoing product innovation continues to remain at the highest standard as the business expands, taking IDEA and its teams to the next level.